AMOS ANANDA is an elevated menswear and unisex high streetwear label with detailing that are both luxurious and utilitarian, demonstrating an athletic yet sophisticated aesthetic, launched in July 2014.
The designer’s philosophy is choosing to excel beyond the expectations of being normal. “ If you choose to live life normally, you will never get to see how amazing it can be or what you can achieve, This is applied to the way you think, and also everyday dressing and style.” said Amos Ananda Yeo.
Injecting this mentality and attitude in a new vision of constructed garments, he brings us Amos Ananda ‘s collections. Designer Amos Ananda Yeo has since collaborated with brands such as Tiger Beer, Singapore Tourism Board, Volkswagen, Nike X Virgil Abloh X Amos Ananda Yeo as Singapore representative panel speaker, Molsion eyewear, BARBIE, Shiseido, Watsons, ETC.....
In July 2016, AMOS ANANDA made its international debut during Paris Mens’s Fashion week as an invited participant at Tranoi. In Oct 2017, AMOS ANANDA made its debut at Shanghai Fashion Week, leading its expansion into the China market.
Amos Ananda Yeo has since been invited to present more than 26th runway shows across the world and has received numerous accolades through the years; and recently been awarded the most Influential International designer in China International Fashion Week 2019.
Amos Ananda Yeo has also designed and produced for several brands such as sportswear label NEWBR.ING & Tiger Beer
( Tiger Raw stripes ), spearheading creative direction of music videos for artiste etc, design special customize projects for brands and individuals through the years.